AI Insights · Timothy · January 2024
Q4 2023 Snapshot: Top Music and Podcasts Apps in Australia
An overview of the performance of the top five music and podcasts apps in Australia for Q4 2023, highlighting download and active user trends from Sensor Tower data.
In the fourth quarter of 2023, the music and podcasts app category saw varied performance among the top contenders in Australia. Sensor Tower provides a detailed look into how these apps fared in terms of downloads, revenue, and weekly active users.
Spotify - Music and Podcasts remained a strong performer with a significant peak in downloads reaching 70K in the last week of December. The app also experienced a noticeable increase in revenue during November, peaking at $186K in the last week. Weekly active users showed consistency with a slight uptick to 6.1M towards the end of November.
YouTube Music by Google LLC maintained steady revenue, with notable weeks surpassing $100K. Downloads showed a gradual increase, culminating in over 14K in the final week of December. The app's active users peaked in early December at 1.7M before dipping to 1.5M at the end of the quarter.
SoundCloud: Discover New Music saw its revenue fluctuate but managed to end the quarter on a high note with over $77K in the last week. Downloads remained relatively stable, with a slight increase to 10K by the year's end. However, weekly active users experienced a decline, dropping to 825K in the last week of December.
Pocket FM: Audio Series observed a varied revenue pattern but ended the quarter with $18K. The app's downloads spiked to 8K in late November, while active users saw an increase in early December to over 22K before stabilizing around 18.5K.
TIDAL Music: HiFi, Ad-free experienced a revenue dip towards the end of the quarter, closing with $13K in the last week. Downloads for TIDAL saw a year-end surge to over 1K. The weekly active users showed a decline, with numbers falling to just under 10K in the final week of December.
For more insights and detailed app performance metrics, Sensor Tower's comprehensive analysis is the go-to resource for industry professionals and app publishers alike.